Medicare clients are a notoriously difficult group to market to. But with email, you can reach them where they're already spending a lot of their time. Check out these seven creative ways to use email to market to get T65 Leads from Medicare clients.
Email is one of the most effective marketing tools for Medicare clients. Here are 7 ways you can use email to reach and engage your Medicare clients:
1. Keep your messages short and to the point
Your Medicare clients are busy people, so make sure your messages are brief and focused. Keep them under 150 words if possible, and make sure your call to action is clearly stated.
2. Make use of subject lines
Your subject line is your first opportunity to grab your readers' attention, so make it count! Keep it under 50 characters, and make sure it's clear and concise.
3. Use images sparingly
Include an image in your Turning 65 Email List only if it's relevant and will add value to your reader. Too many images can overwhelm and clutter your message, so use them judiciously.
4. Use personalization tokens
A personalization token is a dynamic field that inserts information specific to the T65 Leads recipient, such as their first name or city of residence. Using personalization tokens in your email messages will help you create a more personalized and relevant experience for each reader.
5. send triggered emails
A triggered email is an automated message that's sent in response to a specific event or action, such as abandoned cart or birthdays emails. Timing is everything when it comes to triggered emails, so be sure to set up your automation rules accordingly!
6. Segment your list
You can improve the relevance of your emails by segmenting your Turning 65 Email List according to factors such as age, location, gender, or interests. This way, you can send targeted messages that are more likely to resonate with each reader.
7. A/B test different elements
To maximize the effectiveness of your email marketing campaigns, consider A/B testing different elements, such as subject lines, calls to action, images, or even sending times. By testing different variations, you can learn what works best for your audience and fine-tune your campaigns accordingly.
To help you get started, we’ve put together a list of seven case studies of successful email marketing campaigns for Medicare clients. These examples showcase a variety of strategies that can be used to engage and convert Medicare prospects.
1. Blue Cross Blue Shield: To maximize the effectiveness of your email marketing campaigns, consider A/B testing different elements, such as subject lines, calls to action, images, or even sending times. By testing different variations, you can learn what works best for your audience and fine-tune your campaigns accordingly.
2. Cigna: Cigna’s email campaign promoted their doctor finder tool, which helps seniors find doctors who accept Cigna’s Medicare plans. The campaign featured eye-catching graphics and a clear call-to-action (CTA) that encouraged recipients to use the tool. As a result of the campaign, Cigna saw a 30% increase in website visitors who used the doctor finder tool.
3. Humana: Humana’s email campaign promoted their new prescription drug plan for seniors. The emails featured detailed information about the plan, as well as a CTA to learn more or enroll online. As a result of the campaign, Humana saw a 25% increase in web traffic and a 5% increase in sales.
4. Aetna: Aetna’s email campaign was designed to raise awareness about their Nurse Advice Line, which offers 24/7 access to registered nurses who can provide health advice and guidance. The campaign featured eye-catching graphics and testimonies from satisfied customers. As a result of the campaign, Aetna saw a 20% increase in calls to the Nurse Advice Line.
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